The Great Indian Chaap is a bold, desi cloud kitchen serving authentic Indian-style soya chaap. The ask was to build a brand that doesn’t just blend into the food delivery crowd — but puts on a show. Inspired by the nostalgic aesthetic of Indian circuses, the brand had to feel both iconic and approachable, with a strong recall value on delivery bags and takeaway packaging.
The Great Indian Chaap
Brand Design
Packaging
2023
What if every chaap roll came with a drumroll?
We built TGIC like a theatrical food experience — channeling the flair of the Indian circus while keeping the packaging minimal, modern, and unmistakably desi.
✨ Loud in spirit, clean in design — it’s the plant-based headliner India didn’t know it needed.
