Before online orders and Instagrammable desserts, there was Nathu’s—serving hot, fresh vegetarian meals, handmade sweets, and old-school namkeen from a tiny shop in central Delhi.

An 80-year legacy born in the heart of the capital, Nathu’s has been a part of the city’s collective memory for generations. Our task? To reimagine the brand for today’s world—without letting go of the warmth, pride, and purity that built it.

From packaging to identity, every detail was crafted to bridge old and new, keeping the flavour of nostalgia intact while speaking to the next generation of Dilliwalas.